9 min read
First-Party Analytics Without Google: The 2026 Stack
Google Analytics is slow, privacy-hostile, and reports fewer visitors than reality due to ad-blockers
The Lab · Written in the open · Tagged Analytics
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
2 entries · latest 2026-07-11
Latest entry
Weekly review runs under 10 minutes with 5 tracked numbers I track repeat buyers, not raw traffic or follower counts Email replies beat likes as a signal for what to build Vanity metrics I stopped opening and why they wasted...
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9 min read
Google Analytics is slow, privacy-hostile, and reports fewer visitors than reality due to ad-blockers